Robijn
Laundry Detergent
Credits Creative Team -
Art Directors: Lavinia Lurvink
Photographer: Sarah van Rij
Video: Koen Francken
Make-up: Gigi Pot
CHALLENGE:
Get a younger audience to do laundry with Robijn laundry detergent.
INSIGHT:
30% of young adults in the Netherlands still let their mother do their laundry.
BIG IDEA:
Get them horny.






