Robijn

Laundry Detergent

Credits Creative Team  -

Art Directors: Lavinia Lurvink

Photographer: Sarah van Rij

Video: Koen Francken

Make-up: Gigi Pot

 

 

 

CHALLENGE:

Get a younger audience to do laundry with Robijn laundry detergent.

 

INSIGHT:

30% of young adults in the Netherlands still let their mother do their laundry. 

 

BIG IDEA: 

Get them horny. With essential scent pods to add to your wash load you can now add a specific sexual mood which will stimulate and activate young adults between the sheets. 

 

 

 

 

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