Award: 1st place winner
One Club Creative Bootcamp
PROBLEM Despite having the best taste in the protein drink category, Premier Protein only has 3% awareness. With generic packaging, they easily get misattributed. We had to boost their awareness without rebranding/redesign. SOLUTION Premier Protein's key target wants to be healthy and make good choices; they just need a little motivation. BIG IDEA We created a mascot to look identical to the current packaging. We named him, Joe, a life coach helping people make tasteful choices in life. With a fully integrated campaign customer will now be able to know exactly who Premier Protein is.
Credits Creative Team -
Art Directors: Johanna Granlund, Gaelan Mundorff, and Lavinia Lurvink
Copywriters: Ian Blackley, Alexander Elmfeldt, and Fredik Svennson
Actor: Gaelan Mundorff
Video: Austin Espasito