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L A V I N I A L U R V I N K
HEMA
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Walking the streets of civil chaos in a hasty city.
For Harper's Bazaar I designed a campaign for a famous Dutch wearhouse called Hema. Hema has a different demographic to the demographic of Harper's Bazaar, so the challenge was to design a concept that would fit for Harper's Bazaar magazine identity but would still be true to the Hema brand.
Credits Creative Team
Art Director: Lavinia Lurvink
Photographer: Fauve Bouwman
Model: Lisanne Mol
H&M
Finding Direction is a concept for H&M showing the directions of a girl we all know with a versatile mind. Celebrating the multifaceted brand.
Credits Creative Team
Art Director: Lavinia Lurvink
Videographer: Lavinia Lurvink
Co-videographer: Anastasia Gonnova
Edit: Lavinia Lurvink
Model: Ayanna Harris
Zara
Fashion anthropology. A concept of body modifications we make to decide what to communicate to the world each day.
Credits Creative Team
Art Director: Lavinia Lurvink
Videographer: Lavinia Lurvink
Edit: Lavinia Lurvink
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